Why We Started the STJ Brand Project:
- Clearly articulate who we are
- Align internal and external perceptions
- Ensure a positive impact
Along the way, we've spent lots of time in prayer, in conversation at Brand Town Hall Meetings with you, the congregation, developing and meeting with professionals in the field, with our community in research, and with a Brand Advisory Teams made up of STJ members and staff.
What We've Learned
In the summer of 2016, we held four focus group sessions with participants from our local community who were pre-screened and selected by a national market research company.
Our objectives were to learn:
- Brand Perceptions and Awareness
How is STJ perceived vis-a-vis other churches in West County?
- Motivations and Barriers
How can STJ appeal to these audiences and what barriers need to be addressed?
- STJ Brand Position and Messaging
What specific messages about STJ are relevant and motivating.
The marketing research showed STJ offers what many people are looking for in a church...but their perceptions of us aren't accurate.
What We're Doing
In the Summer of 2017, Brand Advisory Committees were formed representing members of our STJ community and staff.
In tandem, they've worked under the leadership of Pastor Dion Garrett and Amy Calvin to begin creating a new brand platform for the church as we move forward.
As part of the process, it has become more evident that the name, St. John, does not clearly represent who we are in, to and for the community. Starting in January 2018, the process of exploring the possibility of renaming St. John began.
Message Series: Standouts